Squarespace vs. Wix

Which DIY Website Builder is Right for You?

If you're planning to build a website, chances are you’ve come across two of the biggest names in the game:

Squarespace and Wix. Both platforms offer powerful tools for building stunning, functional websites without requiring a single line of code. But which one is right for you?

In this guide, we’ll compare Squarespace vs. Wix across key categories like ease of use, design flexibility, ecommerce features, SEO tools, and pricing—so you can choose the best website builder for your needs.

Ease of Use

  • Wix: Known for its drag-and-drop editor, Wix offers unmatched freedom when it comes to placing elements anywhere on your page. Beginners can jump right in, while more experienced users can dig into advanced features.
 
  • Squarespace: Squarespace features a structured editor that keeps everything neatly aligned. It’s slightly more rigid than Wix but offers a clean, intuitive interface that many users find easier to manage in the long run.
 
  • ✅ Verdict: Choose Wix if you want complete design freedom. Go with Squarespace if you prefer structured templates and simplicity.

Design & Templates

  • Squarespace is renowned for its beautiful, award-winning templates, particularly well-suited for portfolios, creative professionals, and small businesses.
     
  • Wix: Wix offers over 900 templates, covering just about every industry. While highly customizable, some Wix templates may require more tweaking to get a polished look.
     
✅ Verdict: Squarespace wins on high-end design quality. Wix wins on variety and flexibility.

E-commerce Features

  • Wix: Offers robust ecommerce tools, including product galleries, inventory management, and abandoned cart recovery. Great for small to medium online stores.
     
  • Squarespace: Also provides powerful ecommerce tools, with built-in product pages, digital downloads, and integration with Stripe and PayPal. It's especially suited for creators selling services or digital goods.
     
✅ Verdict: Tie—Wix for larger inventory or retail. Squarespace for creatives and boutique sellers.

SEO Capabilities

  • Wix: Includes solid SEO tools, such as customizable meta tags, alt text, URL slugs, and 301 redirects. Recent updates have dramatically improved Wix’s performance in search rankings.
     
  • Squarespace: Also SEO-friendly, with automatic sitemaps, mobile optimization, and clean code. However, some users feel limited by Squarespace’s fewer advanced SEO controls.
     
✅ Verdict: Wix edges out Squarespace in SEO flexibility, especially for power users.

Pricing

Plan


Starting Plan

Business Plan

E-commerce Plan

Wix


$17/month (Combo)

$32/month

$36/month (Business Basic)

Squarespace


$16/month (Personal)

$23/month (Business)

$27/month (Commerce Basic)
Both offer free trials, no credit card required.

✅ Verdict: Squarespace offers slightly better value for e-commerce users. Wix is better suited for those who need more control or advanced features.

Final Verdict: Squarespace or Wix?

Choose Wix if:
 
  • You want complete design freedom with a drag-and-drop builder.
  • SEO control and customization are top priorities.
  • You’re building a complex or retail-heavy ecommerce site.

Choose Squarespace if:
 
  • You prefer elegant, designer templates with minimal setup.
  • You’re a creative professional, blogger, or small service provider.
  • You value simplicity and a streamlined user experience.