Squarespace vs. Wix:
Which (DIY) Website Builder is Right for You?
Choosing the right website builder is crucial for creating an effective online presence. Two of the most popular options are Squarespace and Wix, both offering robust tools for website creation. But which one is best for your needs? In this guide, we’ll compare their features, ease of use, customization, pricing, and SEO capabilities to help you decide.
Ease of Use
Wix: Known for its drag-and-drop editor, Wix allows complete design freedom. Beginners can easily move elements anywhere on the page without coding knowledge. The Wix ADI (Artificial Design Intelligence) feature even creates a website for you based on a few simple questions.
Squarespace: While also a drag-and-drop builder, Squarespace follows a more structured design approach, keeping layouts clean and professional. It may take longer to learn, but it ensures a polished look.
Winner: Wix (more beginner-friendly, offers greater design flexibility)
Design & Customization
Wix Offers 800+ templates, all customizable but not interchangeable after selection. Advanced users can utilize Velo by Wix to code custom features.
Squarespace: Provides 110+ beautifully designed templates optimized for mobile and aesthetics. Unlike Wix, Squarespace allows you to switch templates anytime.
Winner: Squarespace (more professional, high-quality templates)
Pricing & Value
Wix: Plans range from $16 to $45 monthly, with a free plan (Wix branding included). Offers more pricing tiers for different needs.
Squarespace: Plans start at $16 and go up to $49 per month, but no free plan exists. All paid plans include premium design features and unlimited storage.
Winner: Wix (more flexible pricing options and a free plan)
SEO & Marketing Tools
Wix: Provides built-in SEO tools, including customizable meta tags, alt text, and a structured SEO wizard. However, its site speed can be inconsistent.
Squarespace: Known for clean, fast-loading templates and solid SEO-friendly features like automatic image optimization and AMP support for blogs.
Winner: Squarespace (better performance and SEO structure)
E-commerce Capabilities
Wix: Supports e-commerce on higher-tier plans. Includes features like abandoned cart recovery, multichannel selling, and custom product pages.
Squarespace: More robust for e-commerce, offering better product presentation, inventory management, and built-in features like subscription services.
Winner: Squarespace (more substantial e-commerce features)
Conclusion: Which Should You Choose?
Choose Wix if you want more flexibility, ease of use, and budget-friendly options.
Choose Squarespace if you prefer sleek, professional templates, better SEO, and strong e-commerce features.
Both platforms have strengths, making them excellent choices depending on your business goals.
Looking to get started?
To learn more about Squarespace or to sign up, go here: www.squarespace.com
To learn more about WIX or to sign up, go here: www.wix.com
To learn about Done-For-You websites, go here: www.beachpublisher.com
Begin building your perfect website today!